sakura401

evolution of starscream.

  • Original Transformers artist: I just tried to make Starscream look cool.
  • Transformers Armada artist: I tried to make Starscream look like his original design.
  • Transformers Energon artist: I tried to make Starscream look completely different because I wanted to be creative with my options.
  • Transformers Animated artist: I tried to make Starscream look like his original design, but tweeked just enough to look new.
  • Transformers Prime artist: I actually drew a king cobra snake and then drew Starscream around it. (fun fact, he really did)
  • Michael Bay: OKAY GUISE SO I WAS THINKIN LIKE A GIANT DORITO.
archaical
howtonotsuckatgamedesign:

centen:

mypocketshurt90:

agelfeygelach:

howtonotsuckatgamedesign:

New article in response to the lates reveal by Paul Dini on why marketing execs don’t want girls in their audiences for super hero shows.Sounds horrible right? People are shocked! Yeah, well, it’s worse then you think. 
I explore the reasoning, that drive execs and marketers to pro-actively exclude women from their audiences and to pro-actively encourage a culture in which women do not feel welcome.
This is why we can’t have nice things… or can we?Read more here: link

Looks worth a read, filling it away for later.

I didn’t even expect to be that interested, but wow. The his/her segregation on the most unisexual stuff always perplexed me. I never realized why it makes sense for the companies to do that.

I took a marketing class in college, and the big goal for my group was to create an advertising campaign to expand Monster’s reach. We did this by “creating” a smaller version of the Monster drink, so everyone — male and female alike — could easily enjoy the beverage during, say, your average class without having to waste the extra, since the container can’t be resealed. Our marketing professor’s response?
"Is it going to come in pink?"
"No."
"How will it appeal to women then?"
"The container doesn’t need to be pink for women to drink out of it."
"…."
We got docked points for not successfully marketing to women.
And this article also makes me hate the Dove “Real Beauty” campaign a bit, now that I know the same company behind that campaign is also behind the raging pigheaded sexism of other advertising campaigns.

Thanks for sharing your story here. :)

howtonotsuckatgamedesign:

centen:

mypocketshurt90:

agelfeygelach:

howtonotsuckatgamedesign:

New article in response to the lates reveal by Paul Dini on why marketing execs don’t want girls in their audiences for super hero shows.
Sounds horrible right? People are shocked! Yeah, well, it’s worse then you think. 

I explore the reasoning, that drive execs and marketers to pro-actively exclude women from their audiences and to pro-actively encourage a culture in which women do not feel welcome.

This is why we can’t have nice things… or can we?

Read more here: link

Looks worth a read, filling it away for later.

I didn’t even expect to be that interested, but wow. The his/her segregation on the most unisexual stuff always perplexed me. I never realized why it makes sense for the companies to do that.

I took a marketing class in college, and the big goal for my group was to create an advertising campaign to expand Monster’s reach. We did this by “creating” a smaller version of the Monster drink, so everyone — male and female alike — could easily enjoy the beverage during, say, your average class without having to waste the extra, since the container can’t be resealed. Our marketing professor’s response?

"Is it going to come in pink?"

"No."

"How will it appeal to women then?"

"The container doesn’t need to be pink for women to drink out of it."

"…."

We got docked points for not successfully marketing to women.

And this article also makes me hate the Dove “Real Beauty” campaign a bit, now that I know the same company behind that campaign is also behind the raging pigheaded sexism of other advertising campaigns.

Thanks for sharing your story here. :)

archaical

13crownsstudio:

We’re doing a KickStarter for a massive reprint of Felix Kramer's sticker series, Wrong Neko!
The stickers have been so popular, in order to keep up with demand we have to get them mass-produced!

Backers will get their Wrong Nekos for less than typical sales price with a pledge for 2 or more sets! We’ve been selling WNs on Etsy and at shows for a year, but for helping us mass-produce them, backers will get the same amount of WNs for less than they sell normally!

Also, Felix is making a special Wrong Neko sticker exclusively for the KickStarter backers! We will be posting the design once he’s finished it! So please, check it out!

archaical

archaical:

fadeintocase:

crunchthedestroyer:

askjeansplice:

angelclark:

ENDLESS ELECTRICITY: Here’s A Way Of Turning America’s Roads Into Gigantic Solar Panels

There are about 31,251 square miles of roads, parking lots, driveways, playgrounds, bike paths, and sidewalks in the lower 48 states. If Julie and Scott Brusaw have their way, they will all someday be replaced with solar panels.

For the better part of a decade, the Idaho couple has been working on prototyping an industrial-strength panel that could withstand the weight of even the largest trucks. They now appear to have cracked the formula, developing a specially textured glass coating for the panels that can not only bear tremendous loads but also support standard tire traction.

By their reckoning, at peak installation their panelized roads could produce more than three times the electricity consumed in the U.S.

The material could power electric vehicles through a receiver plate mounted beneath the vehicle and a transmitter plate is installed in the road.

THIS IS UNBELIEVABLY IMPORTANT AND UNBELIEVABLY DISAPPOINTING THAT IT’S GOTTEN SUCH LITTLE ATTENTION.

PEOPLE THINK ABOUT IT, JUST HOW MANY ROADS THERE ARE ALL OVER THE WORLD AND HOW MUCH ENERGY COULD BE PRODUCED USING THESE LIKE SERIOUSLY “THREE TIMES THE ELECTRICITY CONSUMED IN THE U.S”. IT’S NOT JUST GOING TO HELP REDUCE THE AMOUNTS OF GREEN HOUSE EMISSIONS, IT’S GOING TO CREATE JOBS IN THE COUNTRIES IT’S USED IN. IT HAS SO MUCH EXTRA STUFF IT’S UNBELIEVABLE HOW AMAZING THE ROAD COULD BE. 

THESE PEOPLE ARE SAINTS, THEY’VE WORKED THEIR BUTTS OFF AND VOLUNTEERS HAVE WORKED JUST AS HARD TO GET TO THIS LEVEL BUT THEY STILL HAVE JUST UNDER $ 800,000 TO RAISE IN 15 DAYS. 

THIS SORTA STUFF IS HOW WE’RE GOING TO CREATE A GREENER EARTH AND IT’S BEEN VIRTUALLY IGNORED BY TUMBLR. WE NEED TO SUPPORT THIS STUFF AND THESE SORTS OF PEOPLE WHO SELFLESSLY DEDICATE THEIR WORK TO CREATING A BETTER WORLD. 

PLEASASASASASSSSSSEEEEEEEEEEEEEEE PEOPLE NEED TO SEE THIS. 

Science-Pone has spoken

the future is now

https://www.indiegogo.com/projects/solar-roadways
donateee asap!

archaical

archaical:

froggieslightroom:

tbodad:

Photographer and journalist Esther Honig sent a photograph of herself to freelancers in over 25 countries around the world. She requested each one to “make her beautiful.

The results are very interesting and insightful, showing the different standards of beauty worldwide. (x)

This is an interesting experiment and a cool idea. It definitely made me think about the editing I do to photos of people. The only problem is that she used mostly amateurs. I think it would be interesting to see how professional retouchers from different parts of the world would edit the photo.

I think the reason the ones from the USA are so bad is because pro graphic artists in this country would not work for the $5 she was offering. 

Below is the retouching I would do if a friend asked me to “photoshop” them. I call it “Cosmo Lite.” I don’t alter physical features. I basically do what could have been done with professional makeup and lighting. 

image

image

I didn’t do any facial contouring because I only had the small picture to work with and it takes a long time. Plus she already has a very contoured face and strong features. 

I did the following…

  • Improved lighting and contrast
  • digital makeup
  • slight eye enhancement
  • removal of blemishes
  • removal of dark circles under the eyes
  • minor skin smoothing

There are definitely some ethical lines that need to be drawn, but like I said, most of what I did could have been done with makeup and lighting. I still struggle with whether there is a difference between real world alterations and digital alterations. 

I did one as well.

I have a love hate relationship with beauty standards, so interesting, yet so destructive to people.